NEW YORK(AP)
Friendster, an early online social network that has faded in the
United States but remains strong in Asia, has begun letting
programmers create photo-sharing applications and other programs
that work on Friendster as well as rival sites.
Friendster had already announced support for this initiative, a
Google Inc.-led plan called OpenSocial. But this week Friendster
released the software tools that let outside programmers easily
adapt chats, games and other functions initially made for other
online hangouts.
By participating in OpenSocial, now backed as well by Yahoo Inc.
and News Corp.'s MySpace, outside programmers can make their
applications work on multiple sites with minimal tweaking.
That could, for instance, encourage developers of media-sharing
tools for MySpace to adapt their programs for Friendster.
If the programs had to be written from scratch, the effort might
not be worthwhile, given Friendster's smaller audience _ 1.8
million in the U.S. in July, compared with 39 million for Facebook
and 75 million for MySpace, according to comScore.
Likewise, programmers aiming to reach Friendster's Asian
users can easily adapt their tools for MySpace's audience in
the United States and elsewhere.
Friendster's use in the United States has fallen with the
rise of newer online hangouts. Still, Friendster has been hot in
Asia, particularly in the Philippines and other markets that the
leading U.S. social networks are trying to tap as domestic online
advertising growth slows down.
Facebook has yet to publicly back OpenSocial, though Facebook
has had tremendous success encouraging developers to write tools
specifically for it.
Other participants in OpenSocial include hi5, LinkedIn, Ning,
Google's Orkut and Bebo, which Time Warner Inc.'s AOL
recently bought for $850 million.
Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.